How to get relevant back links to my website ?

How to get relevant back links to my website ?

So you are aware that your website needs relevant back links from other sites to get your sites listing higher on search engines.

Even I faced the same crunch when after on-page optimization started scratching my head for off-page optimization. Just was not getting the headway. Just couldn’t start. So read a lot of articles and youtube videos and came to know about a strategy.

Start with what your best competitors do….

So started exploring websites of my competitors and ones I never looked at before to check where they rank and get a pretty good idea on which websites to focus.

next stage was to find from which all places they are getting the 700 off back links while my website has just 16. I purposely didn’t chose the site with 5000 back links because that will be unmanageable.

For that the site is MOZ Open Site Explorer

In the free version you can try 4 queries per day so use it carefully.

I managed to get 6 pages of back links information. Just the URL while the paid one gives the link juice values which is of no use for a site with just 16 back links.

Next I added them in an excel spreed sheet. (the site provides export but I am working on zero budget). Not using the free 30 days trial because I will need that later and don’t want to waste that opportunity.

Next visited each website  which are giving major amount of links (more than 1). It turns many companies put their links at the bottom of their customers and footer links on their sister website so they get the back link but I cannot get in there so knocked them off from the list and focused on third party sites.

So I am left with some relevant URL’s which may accept my site name. Which includes industry articles guest comments, business directories and forums (which turned out to be a huge list)

Now I made of strategy of dividing my work few at a time from each kind.

The biggest challenge is forums which give back links. Once registered have to make genuine comments and only then the webmaster allows me in, So had to tread there carefully. Its exceptionally difficult because have to read other posts and write something intelligent which makes sense.

Same goes to blog comments which people used scrapebox in past but to make the webmaster to keep my comments and not bump it off as spam. I have to write a decent piece of comment which makes sense. “thank you its an informative post” no longer works.

The next step is writing my experiences in my own blogs. the process like this article which explains how I went about getting it done. This article is unique on the internet and with about 700 words makes sense for Google to index it well too.

Directory submission seems simple but need to work on the title and description and non repetitive keyword string for my website URL Learned that linking anchor text to URL’s should be spread across different keywords.

The back link process is the most painstaking one which requires patience and time to read what others have written and then react not my own blah.. blah… blah….

Does it work ? well not initially. For over a month there has been no movement in my site ranking and cannot find my guest comment or even forum profiles but slowly they started appearing sporadically and very slowly.

Hey my website ranking for a required keyword has jumped from 50 to 3 !!!

Just below to the competitors website whom I used for  target analysis and opened up avenues to target for other keywords even they are not focusing on used by another competitor.

So after spending a month on this A competitor will repeat the process for B competitor and the process will go on…

How your hosting company can affect your SEO efforts.

How your hosting company can affect your SEO efforts.

Strangely but true your hosting company affects a lot on your rankings. Its not that choosing a premium one can boost your ranking its the other way around. As choosing the wrong one can ruins it… LOL

So think again of the cheap hosting companies offering you cheap deals or even free hosting.

Now let me explain how.

  1. Google algorithm keeps changing and there is a multi million dollar business in guessing whats coming next. So all parameters are vital even ones previously not heard about. So don’t take thinks lightly.
  2. Good neighbourhood. If your IP is the same as some gambling sites or adult entertainment sites or fraud make rich quick sites then your ranking gets affected.
  3. Good ratio of sites : A shared hosting server can host thousands of websites but companies which overload them by hosting unlimited packages where few customers gobble up all the bandwidth and rest keep gasping for Air is a bad idea. You can check the site performance by pinging your domain name to find latency. Google crawler hates overloaded servers.
  4. Fast loading websites. Does your hosting company offer cloud-flare and page accelerator applications. If not switch over.
  5. Server security : With cheap hosting comes cheaper server admins. If your site gets affected by malware or hacking your ranking can tumble down. So it pays to pay more for a premium service.
  6. Multiple affected sites on the same server. Is when the server admin is not able to handle the load or doesn’t have the caliber to manage his work in which case IP address of server gets blacklisted and even if your site is not affected you get penalised.

I am not drawing a conclusion like many others that you need to buy a dedicated or a VPS server. Its about 200 times more expensive and that’s what most hosting companies want to sell to you.

A shared hosting company is still good but don’t got for the cheapest one and easily can find their track record.

10 things you should do if switching to a new domain name

10 things you should do if switching to a new domain name

There were days when only .com .net and .org were available. And really good names available with exact match or the next best one because if low internet penetration and prices being very high approx US$80 for a year.

.com was a norm if .org was bought it was considered of an NGO and not a business and it grew to the pint 250+ characters domain name were allowed… hey great for SEO work where a long tail keyword set could be woven in a single domain name giving it relevance. But over time search engines realized it was more misused and user experience had depreciated because of these domain coming up on top with just doorway pages and no real content.

With the opening up of Gtld’s which were geographic in nature like .in, co.uk,. com.cn .us and now each country on the globe has one followed by recent introduction of niche domain names the list is long and ever growing.

A company who earlier had a compromised long domain name now can get an exact match which is better for their brands.

As part of search engine ranking algorithm domain name age is also a crucial factor in ranking. The Link Juice which is essentially good high quality back links are associated with the old domain name.

The worry of the webmaster is Will I lose all the credibility I got for the old site over years when switching to the new domain name ?

  1. Check domain history of the new domain name.
    chances are it might be a new but always good to check WHOIS and waybachmachine to check any history of spamming and blocking by google.
  2. Take full backup of your website so in an event of files not transferred you don’t lose critical data. In Cpanel there is an option for full backup which you can download and keep on a remote computer to access even if old hosting account is deleted.
  3. Don’t delete the old site if you can. Even if the old site is not working you can keep it on the net accessible via a hosts file in your windows computer c:\windows\system32\drivers\etc file name is “hosts” you just have to make an entry of the domain name with its IP address and without any one accessing it you can access the site from your computer.
  4. CMS applications have plugins to help in migration but if site is custom built especially with MSSQL its not an easy thing to move the db from 1 server to another on the fly so do use a web developer’s help in the migration process.
  5. prepare an excel sheet with 2 columns. Old URL’s and new URL’s just in case of a problem. But most of the time a 301 redirect script code snippet can do the job for the entire site. Chances are you might need to change page names of some files so for that this excel sheet will be of major value. So its a bit time consuming but for a 50 pages site its a must.
  6. Create the 301 redirect with the above table so you don’t miss out on any URL There are many software tools available which you can pass your old URL’s in a batch file to find if anyone is missing. a 404 error is bad for a site and link juice flow.
  7. Domain use meta refresh tag for redirecting pages on old site. Looks simple but it blocks the link juice transfer only use the 301 redirect.
  8. Using the excel sheet pass it trough an XML sitemap builder to get a list with new URL mentioned in it. That way submission to Google Search Console would be easier.
  9. Update your Google local business listing with the new domain URL in it.
  10. Login to bling webmaster tools and submit your new URL. For Google and Bling (even yahoo uses bling) you will need to authenticate the domain name by adding a Meta tag or by adding a DNS entry with the tag.