Why should I start a blog for my business ?

Blog is a very important tool for a business to engage with their customers and refresh their brand name.

Why should I start a blog for my Business ?

  1. Blog is simple to manage just login and copy paste text from MS work and on hitting publish its visible on the top of the page. Its that simple.
  2. It servers as a easy to connect platform for your customer to get engaged in timely relevant information from your company. If you leave the comments ON you customers can interact with you.
  3. Your website must already be rigidly designed so no place for adding more contents on a regular basis nor you might not have a web designer in-house. But blog does it effortlessly and in a somewhat informal way.
  4. Search engines love blogs. Google loves WordPress. You start a WordPress blog and in no time google will list it and even rank it. Its because blogs are content centric and rigid websites are graphics centric.
  5. An article stated websites with blogs attract 60% more customers and there is truth to it based on our own experience. The customer sees a friendlier side of the company through the blog so easy for human connect
  6. Blog is the cannon fodder of your online visibility. Good contents will get social bookmarks and in no time will shoot your site higher inĀ  popularity on social media.
  7. Our recommendation is you write not about yourself boasting how well you did the job but write how you were able to solve a clients problem. It helps for prospective clients to connect with the situation and you getting the next order.
  8. Promote yourself as a subject expert. This is different from point 7 because you also need to boasting about yours but tread a thin line between polite and arrogance.
  9. People don’t like boring blogs of companies. Next time there is a birthday party in office don’t just post it on Facebook but also post some pics on your blog. Giving a human side to a business is very important.
  10. Use SkyWeb platform for your clients to interact with you in Public that way you get comments, reviews and feedback in a subtle manner without in your face kind of a thing.
  11. Use it to put across new worthy things in your industry even awards and accolades your company has won or your principle vendors have won to give you blog more authority. Even here awards addition to website are not easy but to a blog its instant.
  12. Writing a blog saves you BIG BUCKS !!!… want to know how ??? you save on paying to a shabby content writer and and SEO export. because you blogging frequently about your business automatically promotes you as a content marketer for your company.
  13. Frequent and meaningful and focused blogging created free PR for your business where people start quoting your blog posts in linkedin and other business linked media networks. It also helps to establish the business owner as a brand. Good bloggers are often called to give lectures on their domain topic often. Great way to promote your business absolutely free.
  14. Stay ahead of the curve. The more you blog the more you will do research on the topic of your business interest and make people follow you from your business to understand current trends and making you a authority on the subject.
  15. Blog is your long term marketing asset. If you write contents which is ever green means relevant even 5 years from now. People will read it 5 years from now and you get new followers each day even if content was written a longtime back. So when you write always remember this important point.
  16. Use Google Analytics to find what people are watching on your blog. You might soon discover a trend which you could further exploit it for your business before your competitors realise it.

First start with checking if the domain name available

Is Shared Hosting a Good Choice for your business startup ?

Is Shared Hosting a Good Choice for your business startup?

Online shopping is replacing traditional shopping very fast so are the traditional brochures which we used to find in trade shows and postal mailers with online websites giving wider reach for their brands at fraction of the costs.

This is better because there is no printing cost and the website can be altered to adapt to the changing business environment which is the previous setup would have to throw away all the obsolete brochures in the dustbin.

Once your decide your business presence to be online you need to take decisions like good domain name and the right web hosting plan and a set of knowledgeable people to do it. Here you can check good domain availability and suggestions.

Already constricted over whelming offers for dedicated servers and VPS and Cloud servers where vendors stress “SME’s all go only for them, so should you”. But then the budget is going off the roof and you don’t want to put in that kind of money at the very start.

A shared hosting plan is something which will fit in your budget which is just Rs. 200 per month.

Ok So whats Shared Hosting ?

Its a server; like a large pizza and every one is enjoying his share based on the size and amount you pay for it without owning or renting the server hardware at a fraction of the VPS server cost.

Technically its a server with resources shared amongst the contributing customers. Each customer has a set of resources allocated to him for webspace, bandwidth and CPU resources while the server is owned and operated by the web hosting company.

So why shared hosting is a good option for a Startup entrepreneur ?or
why one should chose for their online presence when everyone is talking about expensive cloud solutions?

Here are some questions and have tried to answer them one at a time.

1) Highly Cost effective.
While starting a new business or going online the company has limited set of funds allocated and the finance team stresses on ROI ( return on investments) and even after 2 decades still doubt the price being paid for it.
Everyone promoted a Cloud or a VPS but that’s too expensive to start. PlusĀ  server management cost which drives the prices higher up and no visitors initially its wastage of resources

On the contrary a shard hosting server is shared by number of customers so its like OLA shared Cab where instead of Rs. 9/km you pay just 2/km in shared ride.

2)No need of technical expertise.
A startup has to get its product and services rolling. Its high strain on resources initially to hire a server admin and pay him a hefty salary. So shared hosting here is better because the server is managed fully by the web hosting company so any technical help. Open a support ticket and in few hours you have help… its that simple.

3. Easy Management
The resources on a linux shared hosting server are used by multiple users and it doesn’t mean there are many restrictions.

Whether a shared server or a VPS you use the same control panel and most of the things in it are exactly the same !!!

Like a VPS you can manage all the allocated resources like File manager, Auto installers, email accounts, server statistics and security features.

So where does the difference lie ?

Its when there are some very special customised PHP modules required to run an independent complicated service which a shared hosting service provider wouldn’t allow. Or if there are large number of hits and you reach the ceiling of “Fair Use Policy) where your site uses too much resources alone causing issues for other websites on the server.

4. Scalability
This is one of the fantastic benefits of a shared hosting service where you can start very small under Rs.100 per month and upgrade to higher plans upto Rs.700 per month where in switching you get more resources get added like additional domains, additional email accounts, additional web space and additional bandwidth to scale up.
It also gives you the benefit of seamlessly downgrading where you can reduce the resources allocated and save money.

The choice if as shared hosting server depends on your website requirements whether its windows or linux environment and you need to dedicate a smaller portion of your startup budget to it so your marketing plans don’t get pinched and your web hosting plan can grow as your business grows till you decide to move to a Cloud server