Battle of the Giants: Linux and Windows Compared

In the world of superior web hosting, there’s really only two main competitors as far as your operating system goes—unless you’re willing to be some kind of mad scientist, that is. Essentially, every webmaster must face the same battle during the earliest span of their career, staring at that blank server box while wondering, “Should I load this up with Windows, or will Linux get the job done?” We’re unabashedly pro-Linux, but that doesn’t mean there aren’t points for both. In fact, the uninitiated among us may quickly find themselves in over their heads without a little guidance. So with that in mind, we’d like to present our unbiased review of the major differences between a Windows-based and Linux-based server experience, starting from the ground up and arriving at the frilly stuff on top. And when putting the two head to head, there’s really no better place to start than with:

Security – Winner: Linux

In terms of raw security, it’s really quite hard to do better than any available Linux distribution. This has to do with the very way in which Linux is coded—including Unix branches of the operating system, if you were wondering. Unlike Windows, Linux has a superuser known simply as “root.” To access this level of control, a webmaster must have a direct connection to the server shell, as well as the password of the server itself. Once this link has been established, an administrator can do basically anything they’d like to the server, including the hacking and stealing of precious data. However, because this level of authority requires root access—and simply cannot be had any other way—it’s nearly impossible for an artificial-intelligence based virus to “hack” into a Linux system. The probe would first need to tunnel into the server, establishing itself as a secure connection. Next, it would need to know the master password, which theoretically could be hacked, though to little purpose. Once inside the server, the bug would still need to pass several security checks to access privileged folders, guaranteeing a much harder fight than with Windows.

Windows, it’s worth noting, features little to no administrative control, a la the “root” user. Rather, the server establishes a single account as its admin, and then ties a password to that user. However, because of the registry that lies at the heart of a Windows system, it’s relatively easy for a digital worm to wind its way into the heart of the hardware, accessing files as it pleases and relaying the found data back to another server: Or worse! All in all, Linux simply cannot be bested in terms of its superior security from outside threats.

Support – Winner: Windows

However, Windows does have the upper hand in terms of technical assistance and support. Because Windows is a proprietary operating system, it comes fully backed by a team of Microsoft specialists that will help and guide you through any unexpected errors or struggles. These lines and forums are available 24/7, 365 days a year, and can assist with any and all malfunctions. They will typically even perform some of the procedure for you, saving you the need to get your hands dirty with code.

Linux, on the other hand, historically comes with no dedicated technical assistance, save the community itself. And though the world of Linux troubleshooting is alive and well across hundreds of forums spread out across the globe, there’s simply no solid body to deal with the thousands of Linux variations and distributions that float freely in existence. Rather, it is ultimately the webmaster who must deal first-hand with technical complications, and if no quick solution is available, that webmaster’s server may be in real steep stuff.

Cost – Winner: Linux

That being said, Linux easily takes the cake in terms of raw overhead investment. Rare is a Linux distribution that costs anything, as most are available for free via the GNU public commons agreement. Furthermore, should some enterprising webmaster wish to create their own variation of the operating system, they’re fully licensed to do so, as Linux is typically available in its entirety for free redistribution. Windows, however, must be purchased with a server license, which can be quite expensive. Further, technical assistance and software come at a premium, where Linux is loaded to the gills with freeware packages optimized for the system. But as mentioned, this corner cutting in a budgetary sense also comes with a lack of dedicated problem solving support. The difference is really like buying a used car, as opposed to leasing one: Should a problem arise with the used automobile, you’re very likely up a certain creek without a means of locomotion. Should the leased vehicle fail, there’s always an helping hand nearby, ready to handle your needs.

Performance and Up-Time – Winner: Linux

Lastly, if you’re looking for the final word in performance and up-time, Linux is hands down your top pick. A Linux system absolutely never requires a reboot because of a software update, nor does it ever necessitate a restart to unclog the processes. The operating system has been designed from the ground up to create dedicated threads for each open application, activating these threads when needed and closing them when unneeded. This not only preserves processing power, but ensures that no program can “go rogue” behind the scenes, eating away at your server’s resources and potentially causing a meltdown. Windows, on the other hand, typically faults at the background level, leaving software doors open with the lights running. To keep a Windows server clean, a frequent tune-up and maintenance sweep is typically required, in addition to an occasional system reboot. Each of these requires down-time, and without a backup server on-hand to deal with the lost connectivity, you’re potentially facing irritated end-consumers. All in all, there’s simply no more efficient way to run your server for extended periods of time—Linux up-time is typically measured in years—than with a Linux distribution.

Related posts:

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  • December 12, 2008 – Do You Need Dedicated Hosting?
  • October 18, 2011 – coLinux: can Linux and Windows co-exist?
  • September 6, 2011 – Is Linux Overtaking Windows Web Hosting?
  • January 16, 2011 – The Best Web Hosting Prices
  • October 14, 2010 – The Benefits of Virtualized Hosting for eCommerce
  • September 10, 2010 – How to Classify Web Hosting
  • January 21, 2010 – Parallel’s Plesk: Flexibility and Functionality
  • December 17, 2009 – The Power of Cube Panel
  • December 7, 2009 – Top Three Control Panels to Consider When Choosing a Web Host
  • August 28, 2009 – Five Reasons to Choose Unix Hosting

  • Web Hosting Geeks’ Blog

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    Top Domain Registration Services

    Typically, whether they know it or not, when someone talks about founding a website, they’re usually discussing two different elements. Sure, there’s the actual design of the site, as well as the choice of a web host and web hosting medium. But before all of that can even get out of dry dock, the website must first have a professionally registered domain name. That is, unless, they’re willing to saddle their hard work and livelihood with a third-party URL, like a .tumblr account, or some other derivative thereof. But how does one actually go about registering a domain name? Where does one go to do such a thing? And hang it all, what does it even mean to register a domain name? Before you lose your shirt, we’d like to offer a little bit of reassurance. Below, you’ll find our complete guide to not only registering a domain name, but also finding the right registrar for your business. We aren’t big on introductions, so without any further hubbub, here’s your all inclusive guide to registering a domain, as well as our top picks for actually doing so!
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    What is a Domain Registrar?

    Before we dive into the companies that we actually suggest you take your business to, we feel we should first explain why registering your domain name is important. To begin with, not registering the domain of your choosing simply isn’t an option. Do you ever wonder how sites like Yahoo! manage to acquire each and every Yahoo! subdirectory, including the main yahoo.com domain name? To put things simply, Yahoo registered each of these points with a certified registrar, solidifying their claim to them.

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    The idea is relatively simple: When a child is born, the parents saddle the youngster with a name, a name that identifies the individual and also makes it easier for the government to track the little bundle of joy. Perhaps the latter is a bit of paranoia, but it’s much the same idea with the birth of a website. When creating a new website, you must assign a name to it that your viewers can access. And just as new parents submit a name to the State, so will you submit your site’s name to a certified registrar. These are bodies that legally bind and legitimize your claim to that domain name, preventing any other user from obtaining it without your permission—and typically a hefty check! You see, unlike babies, websites cannot have the same name. Otherwise, there’d be no way to access the content your after. This requires places like domain registrars to keep a running tab on all the Web’s domain names, recording who owns what, and what has already been taken.

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    If you’re still somewhat confused, think about a domain name in terms of real estate. When constructing a new home, you typically must first purchase the land the house will sit on. A domain name is the same concept as that land underneath your foundation. Without putting your name to it, others will have on idea where to go to find your content—or, in this metaphor, your house.

    The 5 largest domain name registrars in the world, according to WebHosting.Info, are GoDaddy, Enom, Tucows, Network Solutions, and Schlund+Partner. Check out their numbers below.

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    Control Panel: Advantages & Disadvantages

    To control panel, or not to control panel? It’s a perennial question, and one all conscientious web masters have had to ask at some point during their career. It doesn’t matter what kind, style, or flavor of website you’re hoping to create: Odds are you’ll have to wage the costs and benefits of using a control panel (like cPanel) to manage your media, or going Bear Grylls and relying entirely on the command shell. However, just because the problem is a ubiquitous one does not mean it has to be a hard one. In fact, with a little foreknowledge and just a smidgen of guidance, you might find the decision between graphical front-ends and pure control is simpler than you think. With that in mind, we’ve compiled a short list of some of the pros and cons of using a control panel alongside your website. It’s by no means a complete listing, but if you’re on the fence, it will certainly help you along the right path.
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    /> Pros:

    1.  No Software Required: We may have just modified a Phil Collins song to meet our needs, but that doesn’t make the point any less valid: If you’re using a control panel, there’s absolutely no need to clutter up your home computer with FTP software of any kind. This, after all, is really the point of having a control panel in the first place. With something like cPanel in place, you can access your site from any location around the globe via browser. From there, you’re free to upload, mangle, and download your system’s files as needed. It’s quick, efficient, and saves you hard drive space in the long run.

    2.Easy Stats: Another advantage to using a control panel over the traditional terminal are the various statistical tools available for your perusal. Using these tools, you can stay up to date on a minute-by-minute basis with who has been accessing your site, from where, and when down to the second. Want to know how many of your users have been coming from the Southeast? With a control panel in place, it’s no problem at all to find out. In fact, we might even say it’s easy as pie—especially considering pie charts are a definite possibility.

    3.  Ease of Installation: Another benefit to using a control panel is its ease of software installation. Essentially, with a package like cPanel creating a front-end for your site, you’re allowed to add, remove, or modify web applications as you please. Want to add a forum to your site? No problem, assuming you have a control panel! How about shopping carts, bags, help desks, image galleries, billing software, or even a content management software like WordPress? With all of the above, it’s a done deal, assuming you’ve got the control panel to match. Best of all, these installations can be removed just as easily as they’re added, allowing for an unprecedented level of control over your site’s performance.

    4.  Know Your Usage: Typically, when a web hosting provider comes stock with a control panel, the panel is capable of tracking your data usage, just like Sprint, Verizon, and AT&T allow users to track their minutes and allowances from the Web. In this way, it’s a cinch to keep a tab on just how much of your plan you’ve been using, allowing you to scale back next month if needed, or ramp up the features, should your site experience a sudden hike in popularity.

    Cons:

    1.  Big Tasks Suck: However, a control panel isn’t always sunshine and rainbows. In fact, when it comes to certain filing procedures, they can be a right pain in the derriere. For example, let’s imagine you have a directory that’s currently housing something like 5,000 unique files. Now, what if you wanted to move all 5k of these items to a new folder? How about only the files that begin with a specific phrase? Using a graphical control panel, this could take hours of tedious clicking and sorting. However, with the command line, a single string can take care of the whole operation in only seconds. Now that’s power!

    2.  Getting Dirty Requires Less: Let’s create another example: Let’s say your server begins acting strangely, and all of your files suddenly change their permission states. With a control panel, sorting out the mess could, again, require hours of manipulation, and even then, privileges are notoriously hard to manage with a graphical front-end. When it comes to such root level functions as modifying folder permissions, visibility, or password protection, using the shell terminal is really the only way to go.

    3.  Security is Shell-Oriented: Another notch in the terminals favor is the fact that graphical interfaces are typically far less secure. These control panels rely on a software relationship between the hardware, the shell, and the pretty, eye-candy studded panel you deal with on a daily basis. All of this connectivity adds up to an impressive level of control, but also to a lot of compromised security. Not to mention the fact that cPanel’s popularity makes it a prime target for hackers looking to make a quick steal. The shell terminal, on the other hand, is direct, password encrypted, and one-way. With this in mind, it’s nearly impossible to hijack a shell tunnel, providing an infinitely more secure experience, and at no cost to your overall control.

    So there you have it! On the whole, there’s really only one quick question you need to ask yourself when considering the application of a graphical control panel: And that is, “How much ease of use am I really after?” If quickly and simply managing your site is of the utmost importance to you, there’s no better way to do it than with a program like cPanel. Otherwise, for the dedicated and control-based webmaster, the shell truly is king.

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    WordPress Website and WordPress Hosting

    If we had known WordPress was going to be as popular as it is now, we would have made sure to buy some stock back in the day, assuming the company was public. That being said, nothing is hotter than the content management software right now, especially for bloggers and news-based websites.

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    In-House WordPress Transfers. Often times, we see webmasters start a blog on the traditional WordPress site, only to suddenly find their content inundated with fans and adoring readers. If you’re in a similar boat, and are looking to make the swap to a truly dedicated domain and website, you’ll want to be sure of a few things. First and foremost, you’ll want to be sure your new web host can directly transfer your domain from WordPress, establishing it as a proprietary DNS. From there, you’ll also want to ensure they can port most (if not all) of your content. You worked hard to create it, so why should you have to leave it behind on that old, stuffy WordPress blog? If your new web host can’t help you with your baggage, it’s time to shop more.

    Speed and Performance. On a similar note, if you’re swapping your old WordPress account for a dedicated number—or even if you’re just starting from scratch—you’ll want to find a web host that offers totally comprehensive performance and top-notch hardware. WordPress is a lightweight web application, but you’re still running an additional software engine over the server’s operating system. This requires processing power, and if you go with an anemic web host, you may find your blog is no better off with a dedicated location than with your original WordPress spot. And besides, signing to a web host is like buying a new car. If you have the money, why not spring for that souped-up model that packs a real punch? Get the most bang for your dollar and look for speed in a web host.

    Easy Installation. Lastly, you’ll want to be sure your web host can provide an easy WordPress installation for your site. A good web host makes this a one or two click process, max. If your web host instead wants you to do a long string of complicated terminal commands that may jeopardize the entire system, it’s time to move elsewhere and cancel the contract.

    That’s by no means a survival guide for WordPress shopping where web hosts are concerned, but instead of talking about finding a web host until the cows come home, we thought we might instead offer up a few of our choice suggestions. Beginning with:

    InMotion Web Hosting

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    Customer Ratings & Reviews

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    As an industry leading web hosting provider, InMotion Hosting provides all of the features we mentioned above and more. With the company your WordPress installation takes only a click, thanks to the brilliantly inventive, server-side gem Fantastico. Furthermore, InMotion also boasts secure suPHP, the latest versions of both MySQL 5 and PHP 5, as well as free domain transfer. If you’re looking to port over your old WordPress account, like we talked about earlier, InMotion also makes it a smooth process, bringing along your old content and name without any additional hassle on your part. All in all, InMotion is a brilliant (and cheap, clocking in at $ 5.95 a month) option for your WordPress-based site.

    Visit www.inmotionhosting.com or read our Inmotion Hosting review.

    HostGator

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    Customer Ratings & Reviews

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    Another industry veteran, HostGator offers even more features than InMotion, and at a lower price, to boot. Plans with the provider begin at only $ 3.96 a month, and come loaded with 100% WordPress compatibility, a one-click installation of the latest WordPress software, 99.9% up-time, and a full 45 day money back guarantee. Another feature unique to HostGator is its focus on unlimited features. With the provider, users can enjoy fully unlimited disc space and bandwidth, even at the lowest possible plan. And, of course, signing with the provider also earns you the latest versions of Apache, MySQL and PHP. Best of all, transferring your old WordPress site to the provider is easy-peasy using their ready made transfer service.

    Visit www.hostgator.com or read our HostGator review.

    WebHostingHub

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    Customer Ratings & Reviews

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    Last, though certainly not least, is WebHostingHub. The provider offers unparalleled support for the modern WordPress blogger, besting both HostGator and InMotion in our user review polls. First and foremost, those who choose to sign with the provider gain the full benefits of the latest software, including Apache, MySQL 5, and PHP5. And, of course, all of this technology comes ready loaded with a one-click WordPress installation that requires no additional effort on your part. Add to this about 1,000 unique and custom-made WordPress themes to choose from, as well as simple transfer of old WordPress materials, and you’re looking at a truly impressive offering. However, WebHostingHub is also notable for its unique dedication to hardware optimization. The provider has taken great pains to fully prepare its systems for WordPress, including a full PHP caching overhaul that maximizes available RAM, a reduction in overall I/O requests, and blazing fast base connectivity. All in all, if you’re looking for an incredible, simple, and efficient way to host your new WordPress site, there’s no better option than WebHostingHub.

    Visit www.webhostinghub.com or read our WebHostingHub review.

    Related posts:

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  • December 9, 2011 – WordPress vs. Blogger
  • October 3, 2011 – WordPress Plugins – Making the Most of the Your Site
  • September 21, 2011 – Drupal – An Essential Primer
  • September 15, 2011 – Alternative’s to WordPress – Other Content Management Systems do Exist
  • September 7, 2011 – An Overview of PHP-Based Content Management Systems Beyond WordPress
  • September 2, 2011 – When to Transition to a Content Management System
  • June 15, 2011 – Drupal 7 to Further Simplify Website Management
  • May 6, 2011 – New Content Management System Released by TYPO 3
  • January 17, 2011 – Understanding the Benefits of CMS
  • January 4, 2011 – Content Management Systems in Major Corporations

  • Web Hosting Geeks’ Blog

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    Top 4 Ways to Optimize WordPress for Search Engines

    We like WordPress for a lot of reasons: It’s easy to use, it manages our content in a way we never could on our own, and it also presents a pretty nice front, what with all those loose themes running around. We’re also tremendous fans of its ability to optimize our sites for search engines with little to no effort on our end. However, just because a few plug-ins can handle most of the load, does not mean we’re taking the most steps possible to fully maximize our Google-spotting potential. In fact, WordPress’ functionality in terms of SEO has only been scratched, if you’re still simply relying on the All In One SEO pack. There are plenty more steps (all of which are extremely simple) you can take to ensure your WordPress-powered website is noticed by such heavyweight search engines as Google, Yahoo, Bing, and DogPile. /> id="more-4411"> /> Our best suggestion is that you review our methods below, and then work your hardest to integrate them into your daily workflow. It’s much harder to SEO an entire mountain of content once it has been created. It’s much easier, however, to create SEO-content from the get-go. With that fair warning in mind, may we now present our top ways to optimize your WordPress site for search engine notoriety.

    1. Tell WordPress to Rearrange Itself

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    As much as we like WordPress, we have noticed it has one or two nasty habits. The most notable we’ve come across is its tendency to put the name of the website itself in front of the title of the blog post. This is problematic for a number of reasons, but we would simply like to mention right off the bat that there is a quick fix: So, in other words, don’t panic and bring your towel. But why is this such a big deal? Well, for starters – search engines use your titles to determine what the blog post is actually about. Typically, a search engine will only crawl (that means search and record) the first 50 to 64 characters of your title, too. With that in mind, having your blog name in front of your blog post title can cause some problems. You’ll want to reverse this, that way sites like Google get an accurate picture of your newly minted content, rather than a repeat of the blog’s name. A quick way to do this is to swap the title and name sequence within the All In One SEO pack. On another note, if you don’t have this plug-in yet, you should go ahead and snag it, as we’ll be referencing it often.

    2. Create Unique and Accurate Meta Tags

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    A case in point, we will again be using All In One SEO with this point, as well. The idea here is that the automatically created meta tags published by WordPress are typically not specific enough to warrant any interest from the larger search engines. Usually, these self-created tags are somewhat generic, and lack any kind of specificity sites like Google desire. With that in mind, the easiest way to correct the problem is to add meta tags yourself. How does one go about this? Well, the easiest method is through that handy plug-in we mentioned earlier. Using the keywords slot, you’re free to add as many meta tags as your heart desires. Just try to be specific, avoiding generic terms like “iPhone,” “Android,” or “Mac.”

    3. Stick Around with Permalinks

    When WordPress creates a new post, it typically does so with a URL that’s less-than desirable for search engine optimization. This is because, more often than not, WordPress attaches an incomprehensible string of numbers to each and every new piece of content, allowing URL crawlers no added access to what in the heck your post is about. However, this isn’t hard to change, and typically only requires a quick jaunt over to the WordPress admin panel.

    Within this panel, look for the settings tab, and then “Permalinks.”

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    You’ll see a list of various URL methods, but the only one you want is called “Custom Structure.” Yes, you’re going to have to enter something here, but lucky for you, we’ve already written the appropriate string. Click this box, and then type: /%category%/%postname%

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    Now, every time you create a new post, it will be listed in the URL as http://sample.com/your-category/the-proper-post-name. This makes your post infinitely more readable to search engines, and can go a long way toward fully search engine optimizing your content.

    4. Make Meaningful Connections

    Another fantastic way to optimize your site for search engine use is to link related sites and content pieces within your article.

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    This means that words like “phone” should be linked to other articles about similar models, operating systems, etc. Your goal is to create a map within the blog post that directs the user—and search engines—to other content that’s closely related to your own. With that in mind, blindly adding links with no regard for what they mean will not help you at all. If you’ve written an article about how to cook a turkey, and you link it to an animal rights page, Google won’t get much out of it, and may even scrap your site in its ratings. There’s also a limit on how many links Google is willing to stand. If you attach a URL to every word in the post, most search engines will treat it like spam.

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    A great way to avoid this is to use a “Related Posts” plug-in. There are about a thousand in the WordPress plug-in library, so we won’t offer any specific suggestions. Just know that these create a separate box for these helpful links, alleviating the need to bugger up your viewers’ reading experience with bothersome links. Likewise, there are plenty of plug-ins out there that will automatically generate in-text links, should you decide you’d rather have plenty of those. Typically, they work quite well, but the only way to guarantee your optimization is to add these links yourself.

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  • January 26, 2010 – Search Engine Optimization: Keywords vs. Content
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  • September 10, 2011 – Common Advice in Search Engine Optimization

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    Data Backup and Recovery Solutions

    Since the era of the computer came into full effect in the mid to late 20th century, data is often considered to be one of the most important aspects of running any type of company. Because sensitive data is so valuable to all organizations in the current global marketplace, it has become a necessity from a business perspective for organizations of all shapes, sizes, and forms, to have the ability to use cloud backup services and other types of backup and recovery options, which make it possible to recover data in a timely fashion should disaster strike. /> id="more-4541"> /> Backup and Recovery Basics

    For many business owners, finding the most suitable backup options for their specific needs and organization can be a nightmare, without first knowing the basics, and inner workings that go in to the various options that are available to them. Thus, it goes without saying, that proper research and homework should be the first step any organization makes when even beginning to consider what type of service they want to use to protect their valuable data with. In the modern day world of IT, being in charge of backing up data generally implies two main tasks in particular: backup administrations and operations. A backup operator is in charge of completing daily tasks, such as ejecting tapes from a library and replacing them with scratch tapes or ensuring that all backups have been completed.

    The most common types of backup services available include a full backup, differential backup and incremental backup. Other types may include cloud backup services, reverse incremental, mirroring, synthetic full backups, and continuous data protection. Virtual tape libraries also gained some traction in recent years due to an absence of new software and little reconfiguration required. However, this is not the best option for everybody.

    Testing Backups

    Testing and configuration is all too frequently the main missing link when it comes to making backups. Far too often, a company will take the time to back up their data with cloud backup services or other available options, only to find out that there was something wrong with the configuration. Backup reporting tools are designed specifically to analyze backups and report back on them, and these can help as a preventive measure to faulty backup recovery.

    Such tools have evolved in recent years, so many now include additional analysis features, including trending features, in order to provide better planning for growth in backing up data – this is a valuable asset for companies who back their data onto tape, as well as to disk media.

    Security for Data Backup

    Whenever data backup enters the mainstream news, it often features stories regarding data breaches, and security holes. Thus, it is also very important to keep up to date with the latest solutions for backup security that are available at the time. Storage administrators are more frequently relying on tape encryption as a means of protecting highly sensitive data. Using encryption can affect the backup process in a number of different ways, depending on whether it is done with a host, tape, or appliance based scheme.

    The question of how, where and when encryption should be employed is best only answered after first answering the most critical question: Why are you encrypting data?

    VMware Backup and Data Protection

    Data protection has been changing, and this is due in part to VMware virtualization. However, though there are a number of benefits provided by VMware, there still exist numerous challenges of backup and recovery services that must be addressed. In addition to being a costly and time consuming type of backup service to manage, desktops can create data recovery and security vulnerabilities as they are arguably one of the least protected assets of IT.

    Virtual machine backup has always been a bit of an issue when it comes to backup administrators. However, VMware vSphere has offered a number of improvements for backup and recovery.

    Data Deduplication

    The technology known as data deduplication is perhaps one of the hottest topics with regard to backup services in today’s world. However, though global data deduplication offers many advantages, there still remain many different myths and misconceptions that surround data deduplication. There exist several different sorts of data deduplication technologies, which means it can be a bit difficult to figure out which one is the best suited for your particular organization.

    Many backup administrators wind up so focused with backing up data that they lose sight of how important recovery is. After all, your backups do not mean anything if you cannot recover them – the same is true with deduped data. This means you must focus on having a good recovery setup whether you intend to go with data deduplication or not.

    Online Data Backup

    One popular alternative to tape-based backup is online data backup. There are numerous online cloud backup providers that allow companies to store their data online to avoid physical damage that could come with tapes used for backup; after all, tapes are a good means for backing up your library until the tapes are damaged along with your servers. Cloud services take this into consideration, storing them elsewhere and even allowing them to be accessed anywhere with the proper authorization.

    Though a relatively new idea, there are a number of well-known companies which provide such services, like Box, Amazon, and Mozy.

    As a final note, before you jump to any conclusions and make up your mind on what is the right type of backup and recovery system for your business, do make sure that you have done the proper research, and have at the very least consulted with a few third party sources, to know what you are getting into before it is too late to change your mind.

    A guest post by: Gaelen Hallenbeck

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  • January 3, 2012 – Battle of the Giants: Linux and Windows Compared
  • December 19, 2011 – Cloud Backup & Online Storage Services
  • December 14, 2011 – Avira Antivirus Features
  • November 28, 2011 – Bit-Defender Internet Security Review
  • November 19, 2011 – The Future of Cloud Computing – Where it’s Going, and What it Means for You

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    Visual Website Optimizer: A Better Way to Perform A/B Testing

    Marketing is rough. No matter how you slice it, finding your target demographic, supplying them with advertisements that work, and actually moving products or creating new services is a tough gig. Furthermore, without the right kind of data you might as well be throwing shots into the dark: Gaining valuable marketing and advertising information that’s guaranteed to produce results is often much tricker than actually producing the advertisements and campaigns. Thankfully, though, if you rely on web services, or your website itself to create traffic, you have a unique tool on hand to deal with the marketing conundrum: A/B testing. /> id="more-4546">

    What is A/B Testing?

    The best way to think about A/B testing is through ye olden, brick and mortar advertising techniques. Let’s imagine you own a bakery on one end of town, and another branch at the far side of the city. Your advertisements have not been driving as many sales as you might like, so you decide to create a new campaign. However, you’ve got two fantastic ideas, and you’d like to know which is more appealing to the end-consumer. Obviously, you could do some polls, but a better way would be to simply initiate one campaign at one branch, and the other at the second store. By closely monitoring which branch enjoys an increase in sales and traffic, you’ll have a very good idea about which campaign is worth pursuing.

    In much the same way, A/B testing allows you to use your website and emails to perform similar tests. With the technology at hand, you can change the banners and graphics of your site in multiple variations, and then market those changes to targeted groups of visitors. By monitoring which set performs the best, you can decide which direction(s) should be a permanent addition.

    And if you hadn’t guessed by now, we’ve got a great place for you start, if you’re interested in using A/B testing: VisualWebsiteOptimizer.com.

    What is Visual Website Optimizer Is, and How Does it Help?

    When creating variations of your Web content to perform tests, you’ll quickly find yourself up to your eyeballs in complex HTML editing and performance code. Visual Website Optimizer makes the creation process much simpler, allowing you to visually and directly edit any element of your site. Once the changes have been put into action, you can then specify your target goals and groups, as well as what you’d like those individuals to do.

    It’s fluid, dynamic, and supremely easy, especially when compared to other A/B testing platforms. Still don’t believe us? We don’t blame you. With that in mind, let’s dive a bit deeper into the visual editor at the heart of the software.

    Cutting and Pasting Made Easy

    With Visual Website Optimizer, creating variations of your site is simple. All a web master needs to do is load the site into the software’s WYSIWYG editor (that’s a complex acronym for “visual HTML editor,” a bit like WordPress) and then get cranking. Any aspect of the site can be altered, whether it’s a photograph, banner advertisement, piece of text, or link. These changes are integrated directly into the variation, and if you have a need for more complex modifications, Visual Website Optimizer also fully supports direct HTML editing. However, none of this is too inventive, is it? After all, programs like WordPress do make it easy to alter code.

    If that’s what you’re thinking, you’re right. However, the beauty of Visual Website Optimizer is in its visual nature: You can directly see the changes as their made, and as each and every modification is stored as a unique variation, you’re free to review all of these modifications in real time. This is an unbelievably powerful platform, especially if you’re not into digging through lines of code on your day off.

    src="http://www.skyweb.co.in/blog/wp-content/plugins/WPRobot3/images/81620_visual-website-optimizer-pricing.png" alt="visual website optimizer pricing" title="visual website optimizer pricing" width="660" height="286" class="alignnone size-full wp-image-4571" />

    The Tests Are Golden

    Additionally, Visual Website Optimizer also makes it easy to define and monitor tests. Each and every variation of your website can be attached to a specific goal: Whether this is an increase in page visits, clicked links, or even just form submissions, Visual Website Optimizer allows you to track it. And again, all of this functionality is served up with a wonderfully visual presentation. You’re free to look directly at the tests as they’re being performed. And trust us, there’s nothing cooler than having your goals laid out directly on your screen, resting in front of your eyes.

    We also appreciate the mountain of available testing formats, as Visual Website Optimizer covers just about every measurement you could ever hope for.

    To provide a short list, Visual Website Optimizer offers:

    • Multiple conversion goals
    • Heat map reports of visitor clicks and views
    • Segmented and targeted group dynamics
    • Cross-domain tracking
    • Revenue monitoring
    • Integration with Google Analytics
    • Multiple permission-based logins for collaboration with your new schemas

    And with an HTML test editor, the sky is the limit, if you’d like to create your own parameters. You make it, Visual Website Optimizer will track it: Guaranteed.

    But How Does it Compare to Google?

    src="http://www.skyweb.co.in/blog/wp-content/plugins/WPRobot3/images/81620_visual-website-optimizer-features.png" alt="visual website optimizer features" title="visual website optimizer features" width="660" height="217" class="alignnone size-full wp-image-4566" />

    If you’ve been in the business long, you’ve likely heard of Google Website Optimizer. The software provided by the Big-G provides a roughly equivalent experience to Visual Website Optimizer, but with a few notable differences.

    Sure, both softwares will track your website variations, providing you with analytical data to use in your next marketing campaign. But only Visual Website Optimizer provides you with a rich and visual editor to create your new variations. Google, on the other hand, relies entirely on your knowledge of code, as well as your ability to successfully implement market segmentation and targeting.

    Visual Website Optimizer instead does most of the work for you. The software allows you to visually compare changes, attach hardwired goals to those modifications, and then effortlessly track the results. Sure, there’s a $ 49 per month charge attached, but where Google Website Optimizer might be free, it can never provide the same quality of experience as Visual Website Optimizer.

    Learn more about Visual Website Optimizer at http://visualwebsiteoptimizer.com/.

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    DIY clock cluster for 4 time zones

    We work on 4 time zones

    India : Because we live and operate from here>
    UTC : All our online meetings with clients and vendors and online conferences happen on this time zone.
    NJ : Our Datacentre timezone of New Jersey EST
    LA : Our Datacentre timezone of Los Angeles PST

    Found some neat clocks on Letsbuy for 99 bucks each so replace the 1 clock with a cluster of 4.

    Costs
    4 nos Clocks : Rs.400
    Batton patti : Rs. 20
    Nails and clip : Rs. 8

    needed a drill machine and a screw driver. Took just 20 minutes to build

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    Print from your netbook sitting at home on a printer in office without installations !!!

    You may say “How the hell is it possible ?”

    I would usually email the file to a colleague in office who would print it for me…

    But thats not required… thanks to Google Cloud Print.

    This is the setup…
    I have a HP laserJet 1010 in my office network. The work horse bill printer for last 6 years where 90% of all my office print jobs are done.
    The PC its connected to uses Google Chrome browser and while exploring the options in setup found this option of Google Cloud Print.

    All it requires is both the accounts should sign in using the same Google id. Or the google id on that particular desk needs to permit the another user to share the service.

    Once I login into internet and signin to Google Chrome account there are additional printers from the remote computer listed in the list.

    Just fire a print without installing any drivers on the netbook and as and when the office computer is switched on and goes online the print job will get activated and printed on the specified printer !!!

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    Car Hanger for FREE

    There are car hangers available on internet from 500 to 1500.

    You will find them easily on ebay and now even homeshop18 are selling them for Rs. 499 with free shipment.

    But is it worth it ?

    Hell no!!!

    As a car owner always wanted a contraption to hang coat, special shirt in the car for meetings without crumpling them.

    The regular hangers cannot be hooked directly on the overhead handles.

    Found the solution at the most unlikely place… Bata Showroom !

    The plastic hooks in the stores which hold a pair of chappals on the stand works perfectly!

    with just 2 hooks transfered 4 office shirts from office to home without crumpling.

     

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